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Submitted by: Kevin Waddel
In light of many manmade disasters, that have served to undermine the publics trust in the good nature of energy companies, it should come as no surprise to learn that many consumers the world over, especially in the United States of America, have started to think less of energy companies. Many people look at energy companies like they are personally responsible for all the evil in the world. And the sad fact of the matter is that sometimes, they are responsible for terrible things. One example of this is the oil spill of the coast of the south eastern United States. This tremendously bad oil spill has had numerous repercussions for the wildlife, as well as the local economy. The main component of the economy of this region was tourism, so the spill has effectively rendered many tourist supported business on the brink of financial collapse. This is of course to say nothing about the incredible impact the spill had on the local ecosystem. Scientists estimated that hundreds of species have been displaced, causing irreparable damage.
This is an extreme example, but it serves as fair warning of what can happen when bad press goes unchecked. There is no way to spin a positive light on an oil spill. But that does not mean it is impossible to lessen the blow, so to speaking. This is why so many energy companies the world over employ a highly specialized and fully qualified energy PR firm to help them avoid scandal. Public relations is an intricate and complex enterprise, so it takes a skilled and steady hand to try and navigate it successfully. Many energy companies have tried to keep their energy PR in house, by employing a public relations wing or something similar. But nine times out of ten, this proves to be a futile gesture, as these companies soon realize that they need to go with an energy PR firm that has the experience and the skill set necessary to combat the many different kinds of bad press that they can generate in the course of their daily business.
Thankfully, there are a number of tools available to the highly specialized and fully qualified energy PR firm to help them achieve their goal of promoting their clients reputations. One of the most commonly used tools in the modern age is the internet, and more specifically social media. Traditionally marketing and advertising techniques have gotten increasingly expensive, often to the point of becoming prohibitively so. Therefore, many energy PR firms who have to work on a budget have started using social media to get their message across. This can be highly advantageous for energy PR firms because they can tailor their message for a specific group of people and can get a specific response. The usual sixty or ninety second spot does not give the purchaser enough time to explain in detail all the many positive attributes of a particular energy company. This is why so many firms that specialize in energy PR have started to employ social media as a major component of their attack plan.
So once an energy PR firm has done its job effectively, their own reputations have been increased. Therefore, it is in both parties best interest to work together in service of a common goal. This is why many energy PR firms and their clients have long and prosperous relationships: everybody wins when they band together in pursuit of the same goal.
About the Author: Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations, Energy PR, PR, NYC Public Relations Firms, Financial Services Relations in New York visit
makovsky.com/technology_business_services/energy-pr
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